![]() Apple products, which had featured prominently in CAPTAIN AMERICA: THE WINTER SOLDIER (2014) were nowhere to be found in AVENGERS: AGE OF ULTRON (2015). While a Samsung TV appeared briefly in THOR (2011) and a camcorder in IRON MAN 3 (2013), the Brand has taken a front seat in AVENGERS: AGE OF ULTRON (2015) as the exclusive IT Brand. These Brands vary from being complete Marvel newcomers, to long time partners of the Marvel Cinematic Universe. The top 5 Brands in AVENGERS: AGE OF ULTRON (2015) are Samsung, Audi, Under Armour, Harley Davidson and Hummel. If we look beyond Marvel movies, we find that AVENGERS: AGE OF ULTRON (2015) had 2% more Brand exposure than 2012’s THE DARK KNIGHT RISES and 2% less than 2015’s FIFTY SHADES OF GREY. While AVENGERS: AGE OF ULTRON (2015) did give Brands slightly more exposure than IRON MAN 3 (2013), more than THOR (2011) and far more than GUARDIANS OF THE GALAXY (2014), it had less than half as much as IRON MAN 2 (2010).ĬAPTAIN AMERICA: THE WINTER SOLDIER (2014) had 43% more Brand exposure than AVENGERS: AGE OF ULTRON (2015), while the 1 st AVENGERS and IRON MAN movies each had around 20% more. ![]() If we add up the collective exposure received by all Brands that appear, we find that AVENGERS: AGE OF ULTRON (2015) is, in fact, light on Brands relatively to other recent Marvel movies. ![]() We usually include ticket sales as well, but this variable has been omitted due to AVENGERS: AGE OF ULTRON (2015) only just being released. Ĭoncave Brand Tracking’s exposure calculations take into account Brand screen time, discernibility and logo/name visibility. This article contains moderate spoilers about sequences that occur, but not about the actual story.Īll screenshots from AVENGERS: AGE OF ULTRON (2015) come from trailers of other promotional materials and are the property of Walt Disney Studios Motion Pictures. This article looks at how much Brand exposure the movie offered as a whole and how this compared to other Marvel movies, as well as which Brands got the most exposure and how they did so. Concave Brand Tracking travelled to France to catch a pre-screening of AVENGERS: AGE OF ULTRON (2015) and recorded all the Brands that featured in the movie.
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